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THE MIU MIU STORY

Borrowing designer Miuccia Prada’s childhood nickname, Miu Miu was launched in the early nineties. And the truly incomparable label has been producing pieces that epitomise its signature girlish aesthetic ever since. While the look is markedly different from Prada, it bears similarity in its essence. Season on season, the Miu Miu collection is a tongue-in-cheek take on femininity, stocked with statement looks aplenty and must-have cult favourites. It’s all about attitude – an attitude that subverts traditionally feminine ideals and laces them with punch-packing personality and a superbly contemporary understanding of zeitgeist. Oh Miuccia, how we love you.